4 eye-catching advertisements from the Sunday papers
Earlier today I was flicking through the News of the World Sunday magazine Fabulous and came across four advertisements for various products that stood out to me for a number of reasons. I’ve included the adverts with a little analysis as to why I was drawn to each image.
I can only apologise for the quality of the images. Trying to scan a flimsy magazine page without getting the print from the other side showing through is no easy task.
All original images copyright their respective creators.
Ribena
This advert looks as though it was painstakingly made by hand (which it probably wasn’t), and the way the designers have constructed the product from items the product itself is made from is very clever. Recently I’ve developed an interest in typography created from real-life objects as oppose to computer graphics and I feel this image is a reflection of that style.
Elastoplast
I love the photo manipulation on this one. This advert visually demonstrates with great effect Elastoplast’s new range of plasters that include skin-healing cream (even if the ‘cream’ does look a little like ”Mr Whippy’ icecream).
Uncle Bens
This advert is my personal favourite because of it’s simplicity and bold colour. Using 5 grains of rice to symbolise a thumbs-up is genius. I’d like to imagine the idea coming from the designer spilling rice and having a ‘eureka’ moment.
Cathedral City
Again, this advert caught my eye due to the simplistic style of the illustration. Using the cute little cheese-grater as a jail cell to illustrate low fat cheese being ‘a crime against taste’ is quite clever
